The most relevant and insightful research for grocery and convenience store retailers.

Practical research directed by retailers on issues that impact their companies, the industry, shoppers, and staffers.

View the Latest Research

View the Latest Blogs

placeholder

Convenience Industry Action Plan for Becoming an Employer of Choice

Convenience Stores
February 2024

Read Report

Smiling store employee wearing glasses and an apron stands in front of shelves stocked with various packaged goods inside a grocery or convenience store.

Fighting What's Different Differently: Retention in the Grocery Front Line

Large Stores
February 2024

Read Report

Bottles and cans graphic

Convenience Industry Action Plan for Becoming an Employer of Choice
Fighting What's Different Differently: Retention in the Grocery Front Line

What Makes Us Different

Research by retailers, for retailers

A unique approach to industry challenges and opportunities via research topics selected and overseen by a diverse group of retailers.

A cashier scanning groceries at a market

Pragmatic insights and diagnostic tools

Practical studies with insights on industry issues and frequently including useful tools to put insights into action.

A woman working at a small grocery store uses a tablet

Forward-looking research

Insightful studies addressing emerging challenges and opportunities.

A person sorts through a stack of marked papers

Recommended By

Testimonials

“The Council, truly a gem, has addressed some of the most important industry challenges and has published reports which solved those issues. It has enabled me to run a more successful business.”

– Norman Mayne, CEO, Dorothy Lane Market

“CCRRC’s research-driven approach helps to navigate evolving consumer trends, operational challenges, and growth opportunities. By fostering collaboration and knowledge sharing, the Council plays a pivotal role in shaping the future of retail.”

– Anthony T. Hucker, Chairman and CEO, Southeastern Grocers

“As a third-generation family business, the Coca‑Cola Retailing Research Council afforded us the opportunity to identify, participate and pursue groundbreaking industry research that would otherwise be unavailable to us.”

– Ted Balistreri, President, Sendik’s Food Market

“NACS CCRRC attacks issues that individually companies would struggle with executing against, but as a Council comprised of the leaders of major companies, the industry is able to benefit from the studies the Council takes on.”

– Timothy Rupp, COO, Refuel

“The Council really focuses on issues that are relevant and can help the whole convenience industry.”

– Carlos Arenas, CEO, OXXO

Norman Mayne
Norman Mayne
Norman Mayne
Norman Mayne
Norman Mayne

Recent Blog Posts

Consumers are unified on prioritizing sustainability

Shoppers see sustainability as an important issue and have clear expectations of food retailers to help them lessen their environmental impact.

Read Blog

A pile of crushed plastic bottles

Creating customer loyalty through community involvement

Shoppers are looking to c-stores to make a positive difference within the communities they serve while prioritizing their employees.

Read Blog

customer and cashier at checkout counter

When food retailers support shopper goals, shoppers support food retailers

Prioritizing shopper sustainability goals can provide a competitive advantage.

Read Blog

A customer sorts through peaches in a grocery store

Research Topics

People & Culture
Shopper Insights
Technology
Sustainability

People & Culture

Retail is largely a people business and these reports examine key characteristics of successful managers and leaders as they build winning cultures.

Explore

multicolored people

Shopper Insights

Shopper preferences and habits are ever changing, and our studies have examined myriad elements of those changes to help retailers adapt and succeed.

Explore

apple and drink in basket

Technology

In countless ways, technology has become crucial to successful retail operations. Council studies have examined how to best use new technology and how to prepare for likely changes to come.

Explore

hands holding phone

Sustainability

Consumers frequent food stores most, and their purchases influence environmental attitudes on packaging and waste. Council studies have explored how retailers can address these issues.

Explore

Industry Channels

Large Stores

Studies focus on stores with a broad mix of grocery and fresh items, such as supermarkets and supercenters.

Learn More

sign outside of a large grocery store

Convenience Stores

Reports examine issues of importance to the entire convenience store industry.

Learn More

convenience store

About Us

The Coca‑Cola Retailing Research Councils are made up of retail leaders who identify key challenges facing the industry and guide research to help the entire food retail industry (supermarkets and convenience stores) improve and succeed.

Learn About Us

soda glass

Frequently Asked Questions

By creating a collaborative space for industry executives, the Councils are able to identify common challenges that warrant further research. Working with those executives and third-party experts allows for the discovery of strategic, practical solutions that benefit the entire industry.

While Coca‑Cola funds the two Coca‑Cola Retailing Research Councils, it has no role in selecting research topics, conducting research or interpreting the findings. This protects the integrity of the Councils and provides fair and actionable insights that benefit the grocery and convenience retail industries and their operators.

Each of the two Councils is made up of 15–20 retailers representing a variety of operating styles, store types, and ownership. This includes large chains and small independent stores, and at times even direct competitors. The Council members typically serve four-year terms before new retailers from the same regions are selected.

Each Council publishes a report approximately every two years. Additionally, various sections of each report are shared in blog posts and at conferences.

Contact Us

We want to hear from you.

Questions or comments on council studies are welcome, especially any insights on how you were able to use our reports.

*indicates a required field

Form Content
Success Section
Error Section
Api Section

Form Content
Success Section
Error Section
Api Section

Name *

Email *

Company Name *

Title

Your message *

Thanks for your submission! Someone from CCRRC will be in touch with you soon.

Uh oh, it looks like something went wrong with your form submission. Please try again.

Submit Url

Bucket Name

Email Subject

Form Path

Subject

Date Format